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Fashion

Fashion Fusion News: IMG to Acquire Made Fashion Week, Lose Mercedes Benz

image As we learned late in 2014, February’s New York Fashion Week will be the last to take place at Lincoln Center — the event’s home since it left Bryant Park in 2010 — and now we know a little more about where it’s going, as well as what other changes we can expect.

According to a source who declined to comment on the record, IMG, which owns Mercedes-Benz Fashion Week, plans to move the event downtown. But the second, and perhaps bigger piece of news is that the media company plans to acquire Made Fashion Week, which stages shows in and around Milk Studios and is considered something of a competitor to the Mercedes-Benz event — which, in another bit of huge news, will no longer be a Mercedes-Benz event come February. The luxury car company has pulled out as title sponsor, meaning Mercedes-Benz Fashion Week will no longer go by that name, which is almost difficult to fathom. A rep tells WWD it does not plan to end its relationship with fashion altogether, and will continue to support a number of other international fashion weeks. Going forward, IMG doesn’t plan to work with any sole sponsor.

Following the Made acquisition, which is expected to go into effect before Fashion Week in September, Made owners Jenné Lombardo, Mazdack Rassi and Keith Baptista will stay on as consultants.

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Fashion

Cynthia Rowley Spring Summer 2015

Cynthia Rowley has been doing the modish-sportif thing for years. But this season she decided to break out her running pants and rash guards into a full-blown fitness category. At her Tuesday presentation the designer separated the activewear looks from the ready-to-wear, rather than mixing them together as she has in the past. “It’s about making fitness pretty instead of making pretty sporty,” she said of the line, which includes a fetching metallic bike helmet, black leggings with “Cynthia Rowley” scrolled up the side in gold, and a pair of scalloped running shorts. Big silhouette this season was cropped kick flares, which would work as well with a pair of athletic slides as they did with Rowley’s high-heel mules. Indeed, it was obvious that, although they may now be separate, the two lines go very much hand in hand.10917293_638032672986948_1594338435515547561_n

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Fashion

Desigual “Say Something Nice” SS15 Collection

What better way to say something nice than with flowers? For Spring/Summer 2015, Desigual and the recognized French fashion designer Christian Lacroix, have magnified this timeless tradition by giving bouquets to all the women in the world with their new “Happy Casual” Collection.  Inspired by nature’s flora and fauna, this season presents a colorful, multicultural bouquet. A cool Mediterranean spirit combined with South African motifs; classic English garden blooms meet the Iberian Peninsula’s landscape; and a western countryside is influenced by sweeping European geometry. Ready to Wear Spring/Summer 2015

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Fashion

Perry Ellis Spring/Summer 2015 Collection

In his debut for Perry Ellis, Michael Maccari excels the American icon with the brand’s main collection paired with  sophisticated play of fabrics, color, pattern and layers. Inspired by his environment,  New York City’s architectural grids, linear elements along with the work of artist Sean Scully and his repetitive stripe sequences and bold colors, Mr. Maccari invited a fresh view on timeless dressing and layering. Unexpected fabrics and bold, playful patterns cue a new “uniform” and introduce a new take on wear-to-work wear.  Performance textiles dressed up and alternatively refined dress fabrics were shown in active silhouettes. In a nod to the brand’s namesake, refreshing patterns, black-and-white graphics, tonal checker-boards and bold striping will punctuate the collection. In this newest offering from Perry Ellis, Mr. Maccari introduces athletic layers, fresh details and a glazed, modern palette to create an honest approach to blending active and sportswear. 10397835_638046806318868_2440739543336214058_n