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Fashion

WME/IMG officially acquires MADE Fashion Week

NEW YORK (March 23, 2015) – WME | IMG today confirmed the acquisition of MADE Fashion Week. Founded in September 2009 to support emerging designers, MADE Fashion Week has featured approximately 30 runway shows and presentations each season from designers including Altuzarra, Cushnie et Ochs, Public School, Proenza Schouler, Jeremy Scott, Sophie Theallet, Ohne Titel, and Alexander Wang.

Through this acquisition, MADE Fashion Week will continue to operate as a separate entity while strategically aligning with WME | IMG to provide additional opportunities and creative resources for both entities’ designers and partners.

“As we reimagine New York Fashion Week with new venues, experiences and platforms for the industry, we are excited to add MADE Fashion Week to our portfolio,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events & Properties. “This acquisition creates new opportunities for all our designers and partners to grow and evolve their businesses not only during fashion week in New York, but globally throughout the year.”

MADE’s leadership team, including Keith Baptista, Partner and Managing Director at Prodject and Partner at OBO Paris; Mazdack Rassi, Co-Founder and Creative Director of Milk Studios; and Jenné Lombardo, Founder of The Terminal Presents, will continue to oversee MADE Fashion Week’s day-to-day operations and consult on WME | IMG’s broader fashion events strategy.

“MADE has been a platform that supports creative vanguards in fashion, music, technology and culture and makes their work possible,” said Keith Baptista, a founder of MADE Fashion Week. “As part of the WME | IMG family, MADE will expand its reach and remain on the front line of fostering new talent and encouraging bold new voices. We are thrilled to be part of the team, and excited for all that the future holds.”

The New York Fashion Week and MADE Fashion Week Spring 2016 Collections will take place September 10-17, 2015.

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Fashion

Fashion Fusion News: IMG to Acquire Made Fashion Week, Lose Mercedes Benz

image As we learned late in 2014, February’s New York Fashion Week will be the last to take place at Lincoln Center — the event’s home since it left Bryant Park in 2010 — and now we know a little more about where it’s going, as well as what other changes we can expect.

According to a source who declined to comment on the record, IMG, which owns Mercedes-Benz Fashion Week, plans to move the event downtown. But the second, and perhaps bigger piece of news is that the media company plans to acquire Made Fashion Week, which stages shows in and around Milk Studios and is considered something of a competitor to the Mercedes-Benz event — which, in another bit of huge news, will no longer be a Mercedes-Benz event come February. The luxury car company has pulled out as title sponsor, meaning Mercedes-Benz Fashion Week will no longer go by that name, which is almost difficult to fathom. A rep tells WWD it does not plan to end its relationship with fashion altogether, and will continue to support a number of other international fashion weeks. Going forward, IMG doesn’t plan to work with any sole sponsor.

Following the Made acquisition, which is expected to go into effect before Fashion Week in September, Made owners Jenné Lombardo, Mazdack Rassi and Keith Baptista will stay on as consultants.

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