Tag Archives: London Fashion Week

LFW Fashion Scout AW18: Claire Tagg

British designer Claire Tagg launched her eponymous label for AW18 showcasing a dramatic, oriental inspired fauna and flora collection. The AW18 season is inspired by a personal story of her travels as an Air Hostess, combining glamour and destructed textures to creative a dramatic yet opulent range.

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The AW18 collection sees cut and silhouette inspired by formal airline uniforms. Structured jackets and blazer style dresses are juxtaposed with over-sized full skirts and ballgowns constructed in luxurious Duchess Satin. Despite the more grown-up aesthetic of the collection, the core identity of the brand remains.

 

LFW Fashion Scout AW18: Amy Thompson

Eponymous label Amy Thomson launched her playful AW18 collection ‘Chasin’ Dreams’, inspired by youthful aspirations. Each look in the collection presents a character based on a profession seen from a child’s perspective. Thomson poses the question – what does a Princess, Baker and Hairdresser look like through a child’s unaffected eyes? How are these career paths defined in the mind of a child without any preconceptions?

From this conceptual beginning, Amy has created eight complete looks that embody a magical aesthetic, bringing to life the idea of focusing on your dreams. Thomson creates this magical feel with her larger-than-life hand rendered drawings that hold a distinctive and charming naivety, ensuring no two garments are the same. With dreamlike prints, motifs and illustrations referencing each character appear throughout the narrative of the collection. 37808084_2077671378911635_1456267614429904896_n