The Giorgio Armani Group is set to launch a stylish new real estate project in China. Armani Casa has signed a deal with the Smart Hero Group to develop a residential project in Beijing, Women’s Wear Daily (WWD) reports. More than ten years after its foundation, Armani/Casa is a world leader in the luxury furnishings sector. A byword for elegance and style, it stems from Giorgio Armani’s living dream of a warm, harmonious, highly comfortable and sophisticated haven. Since 2003, the Armani/Casa Interior Design Studio has provided complete interior design services to private individuals and property developers, from the conceptual phase through to supervising the execution.
Architect Ma Yansong has been signed up to design an eco building comprising several apartments, with Armani creating the amenities and common areas. “I’m very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world,” Giorgio Armani told the publication. “The Chinese concept of ‘Union of Nature and Man’ perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context.”
The studio’s work involves developing creative solutions – under the artistic direction of Giorgio Armani – that are the product of painstaking architectural research and extensive study into the project’s cultural, geographical and architectural context. In this way, the individual designs are developed to be perfectly integrated into their settings in terms of their features and aesthetic values.
The Armani/Casa Interior Design Studio’s research impacts on the selection of all materials, colours and finishes involved in the fit-out, as well as on the design of the built-in or custom-made furnishings; all of this is to ensure each design is unique and in keeping with the client’s requirements. Among the Armani/Casa Interior Design Studio’s most recent projects: Maçka Residences in Istanbul, Turkey, The World Towers in Mumbai, India and Century Spire, in Manila, Philippines.